Six Park’s redesigned website has earned a silver medal in the 2017 Melbourne Design Awards in the digital/fintech category.

Six Park Chief Operating Officer Hugh Peck said the new website had led to a significant increase in organic search traffic, a reduction in AdWords traffic bounce rate, and a marked increase in AdWords traffic conversions.

“We’re thrilled with the way people have responded to our new website, and I want to thank our team at Evolution 7 for the way they approached the process,” Hugh said.

“This was more than a new website – it was a complete digital strategy that’s now helping us speak to potential customers in a far more approachable way. We’re finding that people are engaging more with our content and learning more about the company because the ”

Now in its eighth year, the Melbourne Design Awards have recognised hundreds of outstanding design projects.

“The growth in the demand for design services, and the resulting economic activity they represent, shows just how important design and innovation are to the Victorian economy,” Melbourne Design Awards Chair Mark Bergin said.

Award winners were drawn from across Melbourne’s diverse design economy in categories ranging from architecture to digital design.

The Melbourne Design Awards is a member of the DRIVENxDESIGN awards program incorporating design centres in New York, San Francisco, Chicago, London, Hong Kong, Berlin and Sydney, providing the design community critical links into global markets and an efficient method to gain recognition in export markets.

For a full list of winners, click here.

Published July 26, 2017