“By periodically investing in an index fund, for example, the know-nothing investor can actually outperform most investment professionals.”
– Warren Buffett, billionaire and investment luminary
Our passive investment focus and thoughtful, expertly framed approach to overall asset allocation and portfolio management is what sets us apart.
The critical elements of Modern Portfolio Theory are:
- Understanding risk
- Risk vs reward
- Not all assets are equal
- Diversification is powerful
- Efficient Frontier
- Mean-variance optimisation
Want to know more? Read our post on Modern Portfolio Theory.
We manage investment risk by considering the following:
- Company risk
- Currency risk
- Geopolitical risk
- Interest rate risk
- Liquidity risk
- Market risk
- Tax risk
- Timing risk
Read our risk article to gain a better understanding of each one of the above risk factors.
How it works
Take the free assessment
Take our short online assessment so we can understand your investment goals and how long you plan to invest. We will then recommend an appropriate portfolio for you. You can then choose to take on less/more risk and between our standard or sustainable portfolios.
Fund your account
We set up your accounts, including a cash management and brokerage account. Add money to your cash management account, and when your balance is $2,000 or more, we’ll invest your money in carefully selected exchange-traded funds (ETFs).
Grow & track
Grow your investment by regularly adding money to your account, and we’ll provide regular rebalancing, reporting and reviews, which keeps your investments on track and gives you insight into how your investments are performing.